Vin Di Bona Productions’ Expanded Licensing Contract Increases Its Monetization Opportunities and Makes More User-Generated Content Available
DENVER — Oct. 18, 2017 — Wazee Digital, a leading provider of cloud-native video management and licensing services, today announced that Vin Di Bona Productions (VDBP), the company behind the long-running “America’s Funniest Home Videos” (AFV), has renewed its contract with Wazee Digital to license and distribute clips from the iconic show through Wazee Digital Commerce, the company’s content licensing platform.
In Wazee Digital Core, the clips — including enhanced metadata — are archived and managed in the cloud. The Wazee Digital team clears them for licensing, and from there the clips become available in Commerce, which is designed to help rights holders maximize the value of their premium content by connecting with creatives who need video. Content consumers such as filmmakers, broadcasters, and advertising agencies go to Commerce to search for and license clips to use in their projects.
Making content available through Commerce gives VDBP a more efficient way of fulfilling requests, especially from advertising agencies looking for rights-cleared user-generated clips. Now Commerce users browsing for content can easily find and license thousands more VDBP clips, and when the VDBP licensing team gets direct requests from agencies, it can send licensees to Commerce for a self-service experience. The arrangement frees the VDBP licensing team to fulfill more specialized requests that require the team’s intervention.
“The clip library from this classic American television show contains decades’ worth of premium user-generated content that has been curated and cleared. You won’t find another library like it, and we’re honored that Vin Di Bona Productions has entrusted us with that content,” said Jay Bailey, vice president of licensing at Wazee Digital.
Photo Caption: Logos for Vin Di Bona Productions and “America’s Funniest Home Videos”
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About Wazee Digital
Wazee Digital enables rights holders to monetize and enrich their valuable content. Wazee Digital’s scalable solutions provide complete control over content so that assets reach their rightful audiences around the globe. It is the only asset management solution built from the ground up to run natively in the cloud, and the only one to make live moments available immediately for global publishing, syndication, advertising, and sponsorship. With more than 15 years of experience in digital content licensing, rights, and clearances, Wazee Digital has long-standing relationships with significant rights holders in the film, TV, sports, and advertising industries — all of whom rely on Wazee Digital for managing content that fuels their business.
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