Making the Move

There is a popular saying in the M&E industry: ‘Content is King’. What isn’t mentioned is that the content is often locked up in the dungeon like an ill-begotten prince after being paraded around once when it was a cute newborn never to be seen again.


Making the Move

Allison Coquet August 18, 2016

After 18 years it was a daunting move to a new company, new coworkers, and new clients.So why not take the safe path? There is a popular saying in the M&E industry: ‘Content is King’. What isn’t mentioned is that the content is often locked up in the dungeon like an ill-begotten prince after being paraded around once when it was a cute newborn never to be seen again. Just like that prince – there is hidden potential which needs to be properly prepped and made available to the masses for consumption. To have the opportunity to teach the industry how to unlock the revenue opportunities in their already existing content is an exciting and fascinating prospect. But first, I needed to meet my new coworkers, clients, and product.

“Content is King” – Bill Gates, 1996

The first week involved a couple of days in the office getting acquainted with a new space and teammates. The new location in Downtown Denver has an energetic vibe due in part to the fun and talented team at Wazee Digital and part due to the proximity to the 16th Street Mall, where the people watching can rival Las Vegas. The third day was a volunteer day with Habitat for Humanity which turned out to be a fabulous experience getting to know people, because nothing ensures team bonding better than your new coworker holding the 20 foot extension ladder for you while you lean over a partial wall to nail sheathing to a house. Wazee Digital is very active in the community participating in Habitat for Humanity, Downtown Denver Partnership, and the Women’s Bean Project.

CEO, Harris Morris and I

CEO, Harris Morris and I

The second week encompassed 25+ one-on-one meetings and starting to explore the product. First impressions? The Wazee Digital team is comprised of some very smart people. And, fit people who enjoy rock climbing, riding bikes to work, and smoothies consisting of kelp, chia, fruit, and unicorn horn. I have added to my salad repertoire since joining as no one wants to be the only one in the office who gets scurvy. This is a team who loves new technology and leverages wikis, agile project management tools, and video conference; which allows for better collaboration as a good portion of the team is remote.

Isn't this a beautiful breakfast bowl?

Isn’t this a beautiful breakfast bowl?

One of my favorite things to participate in so far is the Sprint Review. Everyone in the company is invited and the engineers demonstrate to the entire team what was accomplished that sprint. The engineers discuss the business reasons for why a feature was implemented, the benefits, and walk through the functionality – people then get to ask questions. What do I love about this? Almost the entire company participates.

Middle of the fourth week found me diving into our products to learn how our clients use Wazee Digital Core. As a Product Line Manager, part of my job is to ensure the product roadmap aligns to customer and market needs, as well as the company’s vision, so there is a lot of watching and listening to our external and internal customers (did you know Wazee Digital employees use our systems as well?). Listening to how someone utilizes the system is invaluable as the Core workflow is driven by business process which tends to be unique across the set of customers. Learning what clients love about our products is helpful discovery… but learning about what we can do to either maximize revenue or efficiency is even better. Product teams love to build products and features which provide people and companies with benefit. Benefits can mean a variety of things to a customer including an increase in revenue, efficiency gains, or maintaining a brand experience and reputation.

The next 30 days will entail: the IBC Show in Amsterdam, speaking to additional customers about Core, working hand-in-hand with Sales and R&D, and going to market with some fantastic new features… so keep an eye out.

“Content is King,” and kings rule the kingdom right? From what I have seen, Wazee Digital is the company who provides the key to open the gate to that kingdom.

Freemantle