Streamlined Timeline Data and YouTube Tracking
Core Insiders: December 2017

Streamlined Timeline Data and YouTube Tracking | Core Insiders: December 2017

Allison Coquet November 29, 2017

Core Product News

Fall is a busy time here at Wazee Digital. For us, the season starts with a major tennis tournament and flows quickly into the very busy college football season. By about mid-fall, Wazee Digital has around 100,000 tagged football assets, with more coming in every minute. This content ranges from full-length college championship games and halftime shows — a little something for everyone. Around the office there is a constant hum about how college teams performed over the weekend, notable plays, and the latest NCAA® rankings to come from the Associate Press. In most offices, that would be the end of it. Not here. Each week we take in hours upon hundreds of hours of college football-game content in both full-game format and melts (which are spliced highlights with no bugs, overlays, etc.). One of the many use cases for the football content is for the NFL Draft. Each year Wazee Digital provides hundreds of hours of footage for the NFL and its partners to use during the draft and related shoulder programming.

We help our football clients monetize their content by:

  • Publishing content to social media directly from Core
  • Protecting their content through claiming and issuing takedowns on their behalf
  • Safely storing their content and providing access to it outside the firewall
  • License their content on Wazee Digital Commerce (powered by Core)

Our latest feature in Core, Enhanced Timeline Metadata, was originally implemented to streamline the way our internal users create sports highlights and make them available from Commerce. However, the feature could be applied to countless use cases.

Check it out below and ask your account manager for a demo.

New Feature: Enhanced Timeline Data

We have introduced a new feature to help facilitate the quick logging of metadata against a timeline. Included in this feature are the following enhancements:

  • The ability to create, save, and modify a template with curated metadata
  • New UI features in the Fast-Logging UI, including dropdown boxes with type-ahead search and multilist controllers
  • The ability to create a metadata “sentence” from the options selected in the Fast-Logging UI, which is used as the keyword, title, and description for subclips
  • The ability to create subclips from a timeline and add them to a bin from the Fast-Logging UI

New Feature: YouTube Custom ID

We have introduced a new feature to help track content within YouTube. Custom ID is an optional field that is used to uniquely identify and track one’s content. In order to enrich the monetization experience between Core and YouTube, we have added the ability to populate this field through the Digital Endpoint Publish feature.

  • Digital Endpoint must be set up for monetization on YouTube.
  • Digital Endpoint must have Content ID defined in Core.
  • Monetize must be turned on for the clip being published.
  • Custom ID can be filled out with free text or in the metadata field.
  • Custom ID must be under 64 characters and contain only the following characters:

0-9a-zA-Z-. _

Read up on the new features here.

Featured Employee

Meet: Kevin Murray

Title: Principal Engineer for the Core and Core-Services development team

“I suppose I’m officially responsible for the architecture and coding of the entire Core infrastructure, but the reality is that we have such a good team that I pretty much just focus on the details of ingesting and managing the media and metadata that drives the system.

I’ve been with Wazee Digital for over 13 years. I’m currently the number 2 employee at the company (by hire date) and dream of being number 1 someday, but since the current Number One guy is just so darn talented and awesome, I don’t really see that happening.

I have to admit I’m the quintessential nerd, from hiding out in the computer lab in junior high to my hobbies today, which are working on the weekends without additional pay and playing Minecraft. However, I can’t complain too much because I married the cheerleader, have four awesome daughters, and seven of the best-looking grandkids there are anywhere.The thing I like most about working on Core is the problem-solving. I really feel like we have done what we set out to do nearly 15 years ago, which was to build a system that makes online video management accessible to any producer or consumer of video. This has involved solving innumerable problems, most of which have been aggravating and challenging, but ultimately satisfying to overcome.”

Favorite book: “Ready Player One” by Ernest Cline

Favorite quote: (told you I was a nerd):

“Why is programming fun? … The programmer, like the poet, works only slightly removed from pure thought-stuff. He builds his castles in the air, from air, creating by exertion of the imagination. Few media of creation are so flexible, so easy to polish and rework, so readily capable of realizing grand conceptual structures. ... Yet the program construct, unlike the poet's words, is real in the sense that it moves and works, producing visible outputs separately from the construct itself. The magic of myth and legend has come true in our time. One types the correct incantation on a keyboard, and a display screen comes to life, showing things that never were nor could be.”
— Frederick P. Brooks, Jr. from “The Mythical Man-Month”

This year we have introduced many features into Core, including YouTube and Facebook publishing, metadata enhancements, an improved UI, and reinforced ancillary products such as the Wazee Digital Media Hub, which makes content available to authorized users in a super-easy-to-use UI. In addition, we’ve managed several live, high-profile golf and tennis events.

As we move into the holiday season, we are all thankful for our clients, who have enshrined their content with Wazee Digital and trust us to manage and monetize that content. Have a wonderful holiday season with your family and friends!

Freemantle