CORE — WHERE ALL OF YOUR ASSETS COME TO LIFE
MAKE ONCE AND USE ANY
Core's digital asset management (DAM) platform is used to capture and ingest large amounts of digital assets across a range of formats—from a studio shot segment and live event capture to massive amounts of user-generated content—with the ability to relicense and manage both long and short form content.
"We’ve seen an explosion in demand for content thanks to new media outlets like YouTube that barely existed 10 years ago. There’s also more competition from big-budget content creators like Netflix and Amazon that didn’t exist before...With those factors at play, we needed to get total control of our assets once and for all. Only then could we respond more nimbly to global demand and maximize our margins in the process."