How can content creators, or rights holders, localize the coverage of an event to enhance viewership and fan engagement? We have been watching this trend grow over the past couple of years. More content is being recorded than ever before and there are more ways to distribute content to engaged fans than ever before; TV, OTT, Social platforms and Property apps. Yet, how do we deliver the right content to the right people - at the right time effectively and efficiently? [...]
There is a myriad of moments that media organizations intend on capturing – plan for and execute from a variety of camera angles, delivery modes, and are consumed through multiple outlets. Then, there are the truly unique moments that are captured. The moments that through sheer serendipity go viral and capture a massive audience or heavily impact a few – stamping a key moment in time forever in memory.
Sports and Live Events properties are creating more content than ever. The ease with which anybody can shoot, edit, and post video, in combination with the explosion of social media applications has had a significant impact on traditional broadcast and nobody is immune: ESPN has lost 13 million subscribers in 5 years (Nielsen). After years of inflated media rights deals for sports properties, the bubble has burst (or at the very least, experienced a significant and extended leak).