How can content creators, or rights holders, localize the coverage of an event to enhance viewership and fan engagement? We have been watching this trend grow over the past couple of years. More content is being recorded than ever before and there are more ways to distribute content to engaged fans than ever before; TV, OTT, Social platforms and Property apps. Yet, how do we deliver the right content to the right people - at the right time effectively and efficiently? [...]
Sports and Live Events properties are creating more content than ever. The ease with which anybody can shoot, edit, and post video, in combination with the explosion of social media applications has had a significant impact on traditional broadcast and nobody is immune: ESPN has lost 13 million subscribers in 5 years (Nielsen). After years of inflated media rights deals for sports properties, the bubble has burst (or at the very least, experienced a significant and extended leak).