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July 18, 2017

There is an overwhelming amount of content being recorded by sports broadcasters and digital services teams. A broadcaster might capture hundreds of hours of content over the course of, say, a golf tournament, yet only a fraction of that content makes it to air. But what about the rest of it, such as interviews, scenic shots, promos, and behind-the-scenes footage? Too often, priceless moments that don’t make it into the broadcast get left on the cutting room floor because they’re either not preserved or the right people can’t access them, or both [...]

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