As part of our effort to promote best practices in digital asset management, we’re launching a blog miniseries called “Content on the Move: Top 5 Things You Need to Know About Dynamic Cloud Archives.”
Before we get into the series, I’ll briefly explain what a dynamic cloud archive is.
Until about five years ago, archives were static … simply a place to store media after it had been sent for distribution. The tapes, film, hard drives, or digital files took a one-way trip to a vault or digital library somewhere behind a firewall, rarely to be seen or used again. Finding, retrieving, and reusing content from a static archive can be cumbersome if not impossible. A dynamic archive, on the other hand, is built for just that. It lets rights holders go back into their archives and easily reuse specific assets whenever and however they choose. Around here, we often refer to this as “the make once, use any” concept.
Add the cloud to a dynamic archive, and the possibilities for repurposing and remonetization are almost endless. Storing assets securely in the cloud, and then adding a cloud-native, browser-based management platform on top, brings content out from behind a firewall and makes it easily accessible to any permissioned user with an internet connection from anywhere in the world. Leveraging a cloud-based dynamic archive and management platform, content creators can easily find and retrieve just what they’re looking for thanks to granular-level metadata and search algorithms.
Once assets have entered the cloud, content owners can set up predefined workflows for all their digital endpoints, and then rely on cloud infrastructure for automatic transcoding, computing, and publishing. In this way, they can create content once and use it in innumerable ways with very little human intervention. Even better, once the content has been published to YouTube, Facebook, and other digital platforms, ads can be placed against it, and it becomes another source of revenue.
The cloud offers unprecedented scalability — a key benefit given that there are so many different endpoints and strategies for content delivery today. Cloud-based infrastructure lets you scale up and down as needed and only pay for what you use, as opposed to building an in-house infrastructure for peak usage and having it sit idle most of the time.
Now that we have that out of the way ...
#1 They Simplify Discovery and Access From Anywhere
In this first entry, I touch on one of the many cool things about dynamic cloud archives: They make it easier to find and access your digital assets.
From media preproduction to licensing and repurposing, it’s all about being able to access assets quickly and get them to the right people when they need it. If you’re a content creator or rights holder, you know how important that is.
Technical metadata and basic descriptive metadata are fine, but to find exact clips fast, you really need a thorough description of the content. That’s what you get with dynamic archives. Enriched metadata makes otherwise stagnant or lost assets searchable, discoverable, and shareable. In fact, Wazee Digital Core comes with granular-level metadata and search algorithms to identify all the detail automatically.
These components actually make your content smart, or as I sometimes say, they make for “smart asset management.” In addition, organizations can maintain term structure and consistency across a database for keywords, allowing for a complete industry-specific application that makes the process smoother … and even more intelligent.
Once that’s done, anyone with permission can access the archive from anywhere and easily discover the content they need when they need it. And they can share media content among teams or with stakeholders without dusting off any old shelves or banging their head against their keyboard.
Keep an eye out for my next post in this series: #2 – Dynamic archives reduce capex through scalable cloud infrastructure.