#3: You Can Create Once, Use Any
Welcome to the third installment of the “Content on the Move” blog miniseries. Last time, I talked about how cloud dynamic archives help reduce capex by eliminating the need for expensive in-house infrastructure. Today I cover another benefit: the ability to create and capture high-quality content once and make it available as many times in as many ways for as many applications as you want … forever.
It’s an approach we call “make once/use any,” and it happens thanks to automated workflows in the cloud.
Consider this: Fulfilling requests for content can yield hundreds or even thousands of video files, each with its own separate metadata file. Imagine the logistics of finding and transferring all those files from one location to another if they were sitting behind a firewall in a tape-based archive. But when your assets are already in the cloud, then it’s all about enhancing and continuously monetizing them — a much simpler workflow that can only be done by an architecture intended for the cloud.
So how does it work?
Well, it starts with a cloud-enabled MAM system built with make once/use any in mind. Such a system not only makes content easily discoverable, accessible, and licensable, but minimizes the expense and effort of storing it, transcoding it, and delivering it. And it’s intelligent enough to generate granular metadata, store and restore content with security and ease, transform the data into the appropriate format for any deliverable, and even manage the rights and clearances for the content.
With that kind of software in place, it’s easy to build a specific workflow for any given request. You can do it all — including finding and tagging assets, creating clips, and making those clips accessible to third parties.
In other words, once your assets have entered the cloud, you can set up predefined workflows for all your digital endpoints, and then rely on cloud infrastructure for automatic transcoding, metadata enrichment, and publishing. In this way, you can create content once and use it in innumerable ways with very little human intervention. Even better, once the content has been published to YouTube, Facebook, and other digital platforms, ads can be placed against it, and it becomes another source of revenue. Additionally, that content can be made discoverable for licensing, so you can continuously reel in the dollars.
Speaking of revenue sources, that’s what I’ll be talking about next time. Watch this space!