#4: They Make It Easy to Create New Revenue Streams
It’s time for “Content on the Move” Blog 4! Now that you know how dynamic cloud archives enable automated workflows that let you “create once, use any,” here’s another beautiful thing: While you’re reducing capex, you can also turn your dynamic cloud archive into a revenue machine.
You make money from all the places your content runs, but you can’t make money if you can’t get it there. Think about it. To compete, you must be able to deliver content not just to traditional satellite and cable providers, but in some cases, to an almost endless number of digital endpoints as well. That means OTT services like Hulu or Netflix. Your own OTT platform (think HBO Go). Social media applications like YouTube and Facebook. (It seems like new ones are popping up every day.) Dynamic cloud archives make it easy to access, repurpose, and reformat specific assets to get them to the right audiences through the right channels, so you can easily accommodate all those endpoints and capture the money they generate.
Another revenue stream comes from third-party reuse. More and more archives are becoming a destination for licensing, reselling, and distributing assets to various third parties — from broadcasters and filmmakers to advertising agencies and beyond. If you have high-value video content, such as iconic moments in history, sports, or pop culture, or even unique establishing shots, then you can use a dynamic cloud archive to generate licensing fees and sales. Just give buyers (secure!) access and let the money roll in. Try that with a traditional archive.
With the amount of high-value video content out there these days — especially in the world of sports and live events — you’re probably sitting on a gold mine of continuous revenue. There’s no sense in letting it languish in an expensive storage infrastructure when you could be making money from it. After all, with today’s IP technology, you must be prepared to repurpose or die.
Of course, stakeholders and buyers need to be able to access all those assets, and that’s what I’ll cover in the next blog.