Content on the Move: Top 5 Things You Need to Know About Dynamic Cloud Archives #5

Content on the Move: Top 5 Things You Need to Know About Dynamic Cloud Archives #5

Andy Hurt August 21, 2018

#5: They Give You a Centralized Global Access Point

There’s a lot to love about dynamic cloud archives, and in this blog miniseries, I’ve highlighted just a few of them. As I wrap it up, here’s one more. With the right permission, anyone you choose — internal or external — can access your library from anywhere at any time.

After your irreplaceable footage gets broadcast or otherwise distributed for the first time, there are plenty of people who are willing to pay to reuse it (broadcasters, filmmakers, advertisers, etc.). But if you want to cash in on that gold mine, then you have to make the content easy to find, sell, and distribute. That’s where a dynamic cloud archive is essential.

Putting content in the cloud might seem counterintuitive, but it’s actually the key to successful reuse and monetization. Storing assets securely in the cloud, and then adding a cloud-native, browser-based management platform on top, brings content out from behind a firewall and makes it easily accessible to any permissioned user with an internet connection from anywhere in the world, all from a central location. Users simply login to the interface, and then they can see anything you allow them to see. You have complete control.

By sharing content outside the firewall, you assure more people will be able to find it — which means more opportunities to repurpose, distribute, and monetize it. And do it quickly. Speed of access today is extremely important, especially in the case of breaking news and historical moments. For example, if a prominent person does something remarkable, you want news outlets to be able to access all relevant content in your archive, because the first relevant images to show up are the ones that get the lion's share of the monetization and most of the eyeballs. Centralized global access saves you from having to fulfill outside requests manually, especially when they’re urgent. As a bonus, it makes it much easier to reuse content yourself.

With so many benefits, it’s hard to imagine a scenario where a dynamic archive wouldn’t be helpful. Let us show you everything a dynamic archive can do for you. Email me to schedule a demo.